Irish & international recognition & awards
The Montreux Direct Marketing Symposium invited Frank Lalor to be the first - and only - Irish Director of this annual international 3,000 attendee Swiss event. He acted as Irish liaison and initiated attendance by over 50 Irish delegates. He held this position for 7 years.
Frank Lalor was the first Irish person to be awarded the top "Best of Europe" Gold Award for Direct Marketing Excellence by the European Direct Marketing Association (now FEDMA) in 1986 at a gala industry ceremony in Montreux, Switzerland.
He was appointed the first Irish Chairman on the world-wide panel of the prestigious John Caples International Creative Awards and served for 8 years on the Committee. He recommended another Irish Direct Marketer to take over this role in the late 90's.
Lalor International Holdings was also awarded an Echo Award by the U.S. Direct Marketing Association.
In 1993, a presentation was made to Frank Lalor by the Irish Direct Marketing Association's Chairman "in recognition of his outstanding contribution to the Irish Direct Marketing Association".
He has been a Judge on numerous occasions for the annual Irish Direct Marketing Annual Awards (sponsored by An Post) and was awarded the Supreme Award for Direct Marketing in 1993 for the Murray Raphel Seminar Direct Marketing Campaign.
Frank Lalor was honoured to write the introductory chapter for the first definitive book on Direct Marketing in Ireland "Direct Marketing Theory and Practice", published in January 1998. This was published under the auspices of the Dublin Institute of Technology and the U.K. Direct Marketing Institute.
In 2003, Frank Lalor was conferred with a Fellowship of the Marketing Institute of Ireland in recognition of his introduction of Direct Marketing knowledge to Ireland and his contribution to this marketing discipline since the 1970's.
He represented Ireland at the Global Symposium of the International Federation of Direct Marketing Association presidents at DMA.08 in the U.S. in October, 2008.