Frank Lalor formed his own advertising agency in 1972. This grew into a group of companies that embraced public relations, specialist outdoor media, Direct Marketing consultancy and direct insurance.
In time, the agency, public relations and outdoor media companies were sold to their management and Frank Lalor concentrated fully on his fulfilling passion, Direct Marketing.
The first consultancy to identify with Direct Marketing in Ireland, Frank Lalor has pioneered Direct Marketing interest and awareness to Irish business organisations since the mid-seventies.
Companies like Newsweek International, Bank of Ireland and An Post invited Frank Lalor to be involved strategically with direct marketing initiatives - each spanning many years of hands-on consultancy.
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Chairman & CEO
Lalor International Holdings